Epic Comics: creator-owned contract


NOTE: Marvel is no longer accepting submissions for Epic Comics. See here for more information.

Although Marvel originally said that Epic Comics (which was their imprint for creator-owned material in its previous incarnation) would publish creator-owned books as well as those featuring Marvel-owned characters, they later changed their mind. After all, most of their profits these days are coming from licencing their characters for movies, toys, junk food, etc… not printing comics.

But they did draw up a contract for publishing creator-owned material, and I have a copy of it, sent to me by an anonymous source. As I anticipated, it’s neither as creator-friendly as, say, Image’s almost-no-strings-attached terms, nor does it require you to give up as much as the “Work Made For Hire” contract does. But to be blunt, it’s a lot closer to WMFH than it is to Creator Ownership (as it’s usually thought of). Ever heard of a writer/artist possibly getting fired from producing his creator-owned series? You’re about to.

I’m not going to show the contract itself, because it’s not mine to publish. And I’m not going to go through it paragraph by paragraph (like with the others), because it’d be astoundingly tedious to go through all 12 pages, even with my patented Breezy Conversational Writing Style. Instead I’m going to pick out the most important and interesting points. Although it appears they won’t be offering this contract to anyone in the foreseeable future, it’s an interesting curiosity. So let’s pretend….

The general “theme” of the contract is very much as if Marvel owns your property and you’ve been hired (with pay) to produce it, but you also get a cut of the profits and a means of reclaiming your property down the road. Those aren’t the actual terms, but that’s the effect of it. For example:


  • Marvel gets the “sole and exclusive right” to publish this work and any spin-offs or sequels, in any format (including electronic media) for the duration of the contract. (No surprise; this was a given.) Note: “The duration of this contract” is longer than just the time to produce your mini-series or whatever; it lasts until the contract is terminated, as described below.
  • They get a perpetual licence to do reprints, even after the contract has been terminated.
  • Marvel will pay you for your services as writer/artist under the same terms as the Work Made For Hire Packaging Agreement (presumably allowing you to hire a team of artists, as you might need). Note: This is just for doing the chores of producing the book, not your compensation as the owner of the property.
  • You get 40% of the “Net Paid Receipts” for electronic publishing, merchandise licencing, and movie/TV/game licencing. Marvel gets 60% of it. Their definition of “NPR” looks like a pretty standard formula that works out to “total income minus Marvel’s costs”… which leaves some room for accounting tricks, but probably less so than in Hollywood contracts.
  • You don’t get money for foreign reprints. This is a long-standing sore point regarding Marvel contracts, as I recall. (This doesn’t apply to Diamond-distributed shipments overseas, but to foreign companies that licence the material to translate and publish domestically.)
  • Marvel has sole rights to licence your work for movies, TV, games, etc. including sequels. Income from that falls under those 40/60 terms.
  • If you don’t produce the material to Marvel’s satisfaction, they can A) ask you to “fix” it, B) hire someone else to “fix” it, and even C) fire you and get someone else to do the job “right”. Paranoid conspiracy theories notwithstanding, they’re going to prefer A over B, and B over C. But they could do it. Note that you’d still be entitled to your 40% royalties as owner if this happened… assuming there were any profits on what was produced without you.
  • If Marvel feels there’s something in your work that’s obscene or libelous or a copyright violation or anything else that could land them in court, you have to give back whatever money they’ve paid you, and the contract is terminated. Ouch.
  • Marvel will cover the costs and paperwork of registering the copyrights for you, and won’t contest your claim of ownership. If someone violates your copyright, and Marvel joins you in suing for it, you’ll split the legal bill for it with them (you paying the same as Marvel Corp.), and the award (if any). If either of you goes after the perp by yourself, you (or they) will pick up the whole tab, and you (or they) get the whole award (if any).
  • Marvel promises to return your art to you. (This is better than Jack Kirby got.)
  • The Escape Clause: If Marvel leaves your material out of print for five years, and declines to put it back in print within 6 months of you telling them to use it or lose it, the contract terminates. You get all your rights of ownership back, including the right to buy up (at a discount) any leftover copies and production materials they have. However if Marvel has any active licencing contracts at that time (e.g. action figures in production, a movie sequel optioned) those will remain in effect until they expire of natural causes.CLOSING THOUGHTS:This contract would leave your property genuinely “creator owned”. What it wouldn’t do is keep it “creator controlled”. This contract is, in very many ways, like doing a Work Made For Hire project for Marvel, but with a provision for “unscrambling the eggs” (as Bill Jemas once put it) to restore most of your rights as a creator down the line. So it’s a half-step “up” from the WMFH contract with the New Character agreement attached.Originally I listed a bunch of things I thought Marvel might want in this contract, and sure enough: most of them are there. The right to replace you as writer and/or artist took me by surprise, but in retrospect it’s the logical conclusion of their right to refuse publication, mixed with their interest in having the work finished. I haven’t seen enough contracts used elsewhere in the comics industry to know how common some of these clauses are, but I’m sure they’re more common than one would like to think, because I’ve heard some horror stories over the years. And this is Marvel, a company which frankly sees little point to creator ownership… because, let’s face it: they’re Marvel. They’re one of the two biggest comics publishers in North America, so they have no shortage of talent to work with. And their biggest source of revenue at present is from licencing their intellectual property, not from printing and selling books.So now that I’ve earned the wrath of everyone at Marvel by releasing this information, I’m going to earn the contempt of my fellow creator-ownership advocates by suggesting that for some people, this contract might be worth it, and what seems like a rip-off could work to your advantage.

    First of all, just as there are people who wouldn’t mind doing Work Made For Hire using existing Marvel characters (in which they will have no ownership or financial rights), or who’d be willing to sell their characters under WMFH terms (in which they have no ownership and some small financial benefits), there are people who wouldn’t mind entering into a contract which is in many respects like WMFH, but with a better potential for income, and an eventual escape clause.

    Second, the fact that Marvel “participates” so heavily in the profits, especially from licencing deals they can hold onto for years to come, means they have a real incentive to market your property, which a company with no such financial interest (such as Image) doesn’t even pretend to be interested in doing. If your idea is something that Hollywood and the popcorn-munching masses would go ga-ga over, but you have no hope of selling it to them on your own, there’s a chance this could be a very good deal for you. On the other hand, if these are your precious characters and a story dear to your soul that you just want to express words and pictures, then this probably isn’t a good deal for you at all.

    It comes down to what I’ve been saying since I started giving amateur legal advice about Epic back in May: Understand what you’re being asked to sign, and decide if you can live with it. Only your lawyer can tell you what’s at stake. Only your heart can tell you if it’s worth it. If it is, go for it. If not, find some other way to publish your story.

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